Stop Losing Ad Budget to Broken Tracking
Your Meta and Google campaigns are spending money — but if your tracking is broken, the algorithm is optimizing on the wrong signals. I fix server-side GTM, Meta CAPI, GA4, offline conversion tracking, and CRM automation with HubSpot, GHL, ClickFunnels, Zapier, Make, and n8n — for ad agencies, media buyers, web development agencies, and businesses running paid ads. Every setup is verified, documented, and built to last.
Your Ads Are Running. Your Data Isn't.
Your ROAS keeps dropping but your products haven't changed
Your Shopify store is getting traffic. Products are selling. But your Meta and Google ROAS is declining every month. You've tested new creatives, new audiences, new budgets. Nothing holds. The most common cause isn't your ads — it's that browser restrictions and iOS limits are hiding 30–50% of your purchase events from the algorithm. Meta is optimizing on add-to-carts and window-shoppers because it can't see the real buyers.
Leads are coming in but your CPL keeps climbing
Your forms are working. Leads are hitting your CRM. But your cost per lead keeps rising and your ad platforms show leads that never converted to customers. This usually means two things: your tracking captures the click but loses the lead quality signal, and your offline conversions — booked calls, closed deals, CRM stage updates — are never fed back to Google or Meta. The algorithm keeps optimizing for volume, not revenue.
You switched agencies but results didn't improve
New agency, new strategy, same disappointing results. If the tracking infrastructure wasn't fixed when you switched, the new agency is optimizing on the same broken signals as the last one. Better ads cannot fix bad data. The first thing any new campaign needs is verified tracking — not a new creative brief.
Your developer said tracking is set up — but something feels off
Tags are firing. The pixel is active. But your GA4 revenue doesn't match Shopify. Your Meta conversions seem inflated. Your Google Ads show leads that never became customers. These are signs of a tracking gap — browser-only pixels missing events, no server-side layer, no offline conversion feed back to the platform. The setup looks fine on the surface. The data underneath tells a different story.
One Specialist. Every Tracking Stack.
Whether you run campaigns, build sites, manage clients, or run your own business — tracking is the infrastructure everything else depends on.
Ad & Digital Agencies
Your clients' campaigns need clean conversion data to perform. I handle the full tracking layer — server-side GTM, Meta CAPI, offline conversions, GA4 — so your team stays focused on strategy. Work with me per project, on retainer, or as a named specialist on your accounts. No salary. No overhead. Just clean data on every client.
Freelance Media Buyers
Bad tracking means your campaigns optimize on incomplete signals. CPL climbs. ROAS tanks. You test new creatives and nothing moves. I audit and fix tracking fast for urgent situations — or build a bulletproof server-side setup for your high-spend clients. Quick turnaround. Verified results.
Web Dev & CMS Agencies
Every $5k–$20k site you build eventually needs a professional tracking layer — server-side GTM, Meta CAPI, GA4, offline conversions, and CRM automation with HubSpot, GHL, or ClickFunnels. Include it in your proposal or offer it post-delivery. I handle the implementation — you bill it under your brand or refer the client directly. Typical project value: $800–$3,500.
Business Owners Running Ads
You're spending on Meta or Google ads and the numbers don't add up. Leads look fine in the dashboard but campaigns keep getting more expensive. I diagnose exactly what's broken in your tracking and fix it — so your ad platforms finally see your real buyers. Book a free 30-minute call to find out what's leaking.
What Broken Tracking Actually Costs You
For Agencies & Media Buyers
Campaigns running on browser-only tracking lose 30–60% of real conversion signals to iOS restrictions, ad blockers, and cookie limits. Meta and Google algorithms learn from incomplete data — they optimize toward window-shoppers, not buyers. CPL increases week over week. Your client thinks the creative is the problem. The tracking was broken from day one.
For Web Dev Agencies
Your client's $15k site goes live with browser-only tracking or a basic plugin. Three months later their Meta campaigns are underperforming. They hire a tracking specialist for $2,500. They wonder why professional tracking wasn't included in the original build. That revenue left with the project — and so did some of the trust.
For business owners: Every week you run ads on incomplete tracking data, your algorithm gets more confident about the wrong audience. Your budget doesn't decrease — your results do. The fix is not a new creative or a new agency. It's clean data.
What Every Project Includes
No black boxes. No guesswork. Every setup is verified, documented, and handed over so you actually own what was built.
Blueprint Sheet
Every tag, trigger, platform, parameter, GDPR status, and business objective documented in one Google Sheet. Audits never become a two-hour detective session. New developers and agencies can understand your setup instantly.
Loom Walkthrough
A recorded video walkthrough explaining exactly what was built, why each tag fires, and how to verify it's working. Your client or team understands their own infrastructure without needing a technical background.
Verified Before Handover
HTTP 200 server responses confirmed. EMQ HIGH verified in Meta Events Manager. GA4 DebugView tested. Deduplication between browser and server checked. Nothing ships until it passes verification.
Agency-Ready or Client-Ready Documentation
For agencies and dev teams, documentation is delivered ready to present or rebrand as your own. For direct businesses, everything is explained in plain English so you understand what was built and why it matters.
How a Project Works
Three steps. No guesswork on your end. No surprises on delivery.
Free Audit Call or Written Brief
We review your current setup, identify the gaps, and agree on exactly what needs to be built. You share platform access and I take it from there. For urgent fixes, we can start same day.
Implementation & Verification
I build the full tracking stack — server-side GTM, Meta CAPI, GA4, offline conversions, or CRM automation — and verify every event before touching anything live. You get progress updates throughout.
Handover & Documentation
You receive the Blueprint Sheet, Loom walkthrough, and verification screenshots. Everything is yours. No dependency on me to maintain it — unless you want ongoing support or a retainer arrangement.
What Clients Say
"This is the first time I actually understand what's running on my site."
"Excellent work, very communicative and delivered exactly what was promised."
"Great seller, did an amazing job on our Google Tag Manager and GA4 setup."
Real Implementations. Verified Results.
Meta CAPI — EMQ HIGH Confirmed
Server-side Conversions API with SHA-256 hashed user data. HTTP 200 response verified. One lead equals one conversion — clean deduplication, no inflated numbers.
GA4 Server-Side — 100% Tag Firing
Full ecommerce funnel from view_item to purchase routed through Stape server container. Custom domain verified. Cookie life extended to 2 years.
Google Ads Enhanced Conversions
Browser and server-side conversion tracking with Enhanced Conversions passing hashed email and phone. Attribution recovered from iOS and ad blocker losses.
Why Clients Trust the Work
Accuracy isn't a preference. It's the standard.
Before specializing in conversion tracking, I spent 5+ years supporting US healthcare clients at Augmedix under strict HIPAA data protocols — where data accuracy wasn't optional and audit trails were mandatory. I apply that same standard to every tracking implementation: nothing ships without verification, and everything is documented so you own what was built.
